Privacy Policy - Picture Keeper Connect Mobile Application

Last Updated: November 1, 2026

1. Introduction

Picture Keeper®, operated by Simplified IT Products, LLC (“Picture Keeper,” “we,” “us,” or “our”), provides software, hardware, and cloud-enabled services designed to help users securely back up, manage, create, edit, and restore their photos, videos, and files.

This Privacy Policy applies to Picture Keeper products and services (collectively, the "Services"), including but not limited to the following:

The Picture Keeper Connect mobile software application (the "App")
Picture Keeper (and related) hardware products, to the extent that they interact with the App
Cloud-enabled services available within the App, including KeepSafe, Find a Photo, and Manual Backup

This Policy explains how we collect, use, store, and protect information when you use our Services.

2. Information We Collect

A. Information You Provide

Depending on how you use the Services, we may collect the following:

As part of the account creation process, we collect email address, name, and other account identifiers. These identifiers are encrypted in transit.
If you contact our support team, we collect all related communications with our team members.
If you choose to access one of the App's cloud-enabled services, we collect the files (including but not limited to photos, videos, and contacts) that you choose to back up, analyze, or manage. We also collect any optional metadata you add (e.g., tags, captions, organization data). These files and metadata are encrypted in transit. We collect these files and metadata solely to enable the functionality of the underlying service.

When Picture Keeper hardware is used without any of the optional cloud-based services enabled, your files are not transmitted over the Internet or otherwise sent off-site or shared with any third party.

You remain the owner of your content at all times. We do not sell personal information.

B. Automatically Collected Information

When you use the App, we may automatically collect:

Device and system information (device model, OS version, application version)
IP address and network connection data
App usage and interaction data
Diagnostic data and crash reports
A diagnostic log of how the App runs and how you use it, including the screens you open and the buttons you tap, which the App uploads to our servers (see Support Chat and AI Assistant)

C. Information from Third-Party Services

Some of our Services rely on third-party infrastructure or SDKs for analytics, diagnostics, or subscription management. These providers may collect limited technical data in accordance with their own privacy policies.

Links to privacy policy of third party service providers used by the App:

3. How We Use Information

We use collected information to:

Provide, operate, and maintain our Services
Enable backup, restore, and analysis functionality
Authenticate users and manage accounts
Improve performance, reliability, and user experience
Respond to customer support inquiries
Comply with legal and regulatory obligations
Provide you with relevant offers

4. Cloud Features

When you enable cloud-based features such as KeepSafe, Find a Photo, and Manual Backup, certain content and related metadata may be securely transmitted to and stored on Picture Keeper-managed or third-party cloud infrastructure. We note that:

Cloud features are optional and enabled by user choice
Content is used solely to provide the requested functionality
We do not access user content except as necessary to operate the Services

5. Support Chat and AI Assistant

Some messages in our support chat, in the App and on our websites, are from an AI assistant. Our support team can read the chat and take over. By starting a chat, you agree to the collection and use of your information described in this section.

What we collect. When you chat, we collect your messages, any photos or screenshots you choose to send, and your name and email address. When you chat in the App, we also collect your device model, operating system and App version, the product you use, an ID the App creates for your device, and a short summary of the screens you visited and what you tapped just before each message.

Diagnostic logs. The App keeps a log of what it does and how you use it, such as backups, errors, the screens you open, the buttons you tap, and the names of files and contacts it works with. While you use the App, it uploads this log to our servers so we can help if something goes wrong. When you contact us, our team and the AI assistant may read the logs from your devices and may ask the App to send more detail for a few hours.

How we use it. Only to answer your questions, fix problems and improve our support. We don’t sell it or use it for advertising.

Who handles it for us. The AI assistant sends your messages, photos, account and order details, and parts of your logs to Anthropic, which provides the Claude AI model. Anthropic may not use them to train its models. Your chat is kept in Zendesk, our support system, and if you ask us to change an order, we pass the request to our shipping partner. These companies, and the other service providers that help us run our support, act on our behalf and may not use your information for their own purposes.

How long we keep it. We keep chats, the photos you send, and support tickets until you ask us to delete them. Diagnostic logs are kept for up to 3 years if they’re linked to your email address, or 1 year if not.

Your choices. The chat is optional. To get a copy of your chats, or to have them and your logs deleted, email support@picturekeeper.com.

6. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area, we process personal data under one or more of the following legal bases:

Your consent
Performance of a contract (providing requested Services)
Legitimate interests (service improvement, security, analytics)
Legal obligations

7. Sharing of Information

We may share information:

With trusted service providers who assist in operating the Services, including our AI provider (Anthropic) and our support system (Zendesk)
When required by law, court order, or legal process
As part of a merger, acquisition, or asset sale (with appropriate safeguards)

We do not allow third parties to use your data for their own marketing purposes.

8. Data Retention

We retain personal information only as long as necessary to:

Provide the Services you request
Meet legal, accounting, or regulatory requirements
Resolve disputes and enforce agreements

Users may delete content or request account deletion at any time, subject to applicable retention obligations.

Support chats and diagnostic logs are kept as described in Support Chat and AI Assistant.

9. Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If such information is discovered, it will be deleted promptly.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information, including encryption in transit and access controls. No system is 100% secure, but we take data protection seriously.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

Simplified IT Products, LLC
📧 Email: support@picturekeeper.com
📍 Address: 2400 Old Milton Pkwy, Unit 366 • Alpharetta, GA 30009